Product development

The impossible is often possible. It’s all about thinking in terms of the big picture, solutions and potential instead of constraints – and at Pack Plast we are ready to put in the same level of effort as you

Product development

The impossible is often possible. It’s all about thinking in terms of the big picture, solutions and potential instead of constraints – and at Pack Plast we are ready to put in the same level of effort as you

Product development

The impossible is often possible. It’s all about thinking in terms of the big picture, solutions and potential instead of constraints – and at Pack Plast we are ready to put in the same level of effort as you

Sausage packaging by the pallet

Finsbråten is one of Norway’s best-known and reputed producers of meat products. They are particularly well-known for sliced meats, pastes and sausages in a variety of flavours.

Norway’s best sausage comes from Finsbråten – and they have the awards to prove it.

That does not mean that they rest on their laurels. In fact, they maintain sharp focus on developing the concept, which is why they contacted Pack Plast. They wanted our help in developing special packaging for sausages.

They wanted to create a unique product in which quality and design were the most important.

During the first few months, the criteria for the new tray were defined:

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It had to be totally different from anything else on the market

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It had to accentuate the shape and appearance of the sausage

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The material used had to be environment-friendly

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The tray could be used in automatic dispensers

Consequently, we decided to put the emphasis on design rather than functionality. Once we had arrived at the right design, we could start to think about functionality during production. The next step was to consider the construction again to adapt it to the automatic equipment at the factory in Eidsvoll, in northern Norway.

A complete 3D draft enabled Finsbråtens marketing department to commission tooling for pilot production.

Functionality, quality and the material could now be tested before the final production tools were commissioned.

Serious product development minimises rejects.

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